Video Production: Process Overview

with Aidan Hennebry

I don’t know many people with a ton of time on their hands, so I’ll keep this as short as possible.

If you have any questions about anything, please let me know. I would be happy to provide more detail.

1. Project scope, contract, deposit

  • Reaching out to me

  • Discussing the project at hand and what we hope it will accomplish

  • Drafting up a contract, signing it, and making a deposit

2. Strategy, script, shot list

  • Meeting in order to strategize what the key takeaways are for the video

    • What do we want our audience to remember about our company after watching?

  • Reverse-engineering our strategy to develop a script based on what we want our audience to know

    • What ideas, phrases, and words do we want to be associated with?

  • Reverse-engineering our script to develop a shot list

    • What visuals—literal or metaphorical—can convey our script in a compelling way?

  • With our script, ensuring all final decision-makers are included as early as possible

3. Production details, finalizing variables

  • Determining a shoot date and approximate shooting schedule

  • Determining necessary talent and/or products to appear on camera

  • Determining and scheduling any additional resources needed (actors, gear rental, location rental, etc.)

  • Finalizing any unique outstanding details prior to day of production

4. Day-of production

  • Aidan shows up as scheduled to actually shoot the video as planned

  • Client has option to be on-set to guide any necessary creative decisions

    • This is to be determined in Step 2 & 3

5. Editing, revisions

  • Taking all of that footage and literally editing it together into a version of the film

  • Sending of a first version / rough cut

    • All decision-makers should see it at this point

  • Notes about changes and revisions

  • Send new version, final round of changes

6. Final hand-off

  • Final export of video is performed

  • Payment of any outstanding funds

  • Final video assets are sent to client

Of course, every project looks a little bit different! In some cases, a few of these steps will be combined or abbreviated.

If you have any questions about your specific project, again, do not hesitate to ask.