At the intersection of
Marketing & Sales
Marketing, Sales & Leadership Consulting
by Aidan Hennebry
You want to improve the ROI on your Marketing spend but don’t know how.
Truth is: Most marketing problems run a lot deeper than you’d think.
🤔 Why Marketing and Sales?
When you go see a doctor about a cough, he tells you that your scratchy throat isn’t the issue: it’s the infection in your lungs that he needs to treat.
The same is true in the worlds of Marketing & Sales.
If done right, these two things are so interconnected that to separate them would be like trying to drive a car without tires. Technically possible, but you’re missing the point entirely.
🧩 How do we solve the problem?
There are 4 C’s that will lead us from where we are to where we want to be.
In order to move forward, we must deeply explore and understand:
💼
Your Company
What makes you you? What values do you live out as a company? What motivates you to be in business?
🥊
Your Competitors
Who are you going up against? Why do your customers buy from them? What do they do well you could learn from?
👤
Your Customers
Who is your ideal customer? What can you tell me about them? What truly motivates them to buy and do business?
⚡️
Your Competitive Edge
What do you do that no one else does? How do you do things differently? What thing is your thing?