Brand Strategy Workshop

Below are my detailed strategy questions that we’ll work through (both separately and together) in order to identify who your business is, what your greatest opportunities are, and how we can steamroll those into a roadmap for the future.

You can either read over the questions at the top just to consider them, or scroll down a little farther and fill out the answers and submit it for me to have ahead of time. If you leave anything blank, that is totally ok! We will work through any remaining questions you have during the actual workshop.

Branding Strategy Workshop

Questions

1.  What is the name of your business? What are your names? Who has what decision-making power?

2.  Geography: Where are you based out of? What area do you serve? Where would your ideal clients be located?

3.  In a few sentences (or many), tell me about your business + what you do.

4.  Are you a Business-to-Business (B2B) or a Business-to-Customer (B2C) entity?

5.  What is your favourite part of actually running your business? 

6.  What do you think your greatest strengths are as a person (individual) and as a business (corporate)?

7.  How do your current clients find you? OR how do you hope they will find you?

8.  Who are your CURRENT clients? What are they like? Where do they live? What is their lifestyle?

9.  Who are your IDEAL clients? What are they like? Where do they live? What is their lifestyle?

10.  How much money does your average customer spend on you?

11.  Thus, is your focus fewer clients at higher value, or more clients at a lower value?

12.  Who are some of your biggest competitors?

13.  What do they do well that you wish to emulate?

14.  What do they suck at that you want to avoid?

15.  What sets you apart from your competitors? Why would someone choose you compared to the other guys?

16.  What is the greatest product or service that your brand offers?

17.  What product or service do you offer that has the best return on investment for time vs. profit?

18.  If one of your customers was describing your business to a friend, what would you want them to be able to say?

19.  What kind of emotion / feelings / tone do you want your business to invoke in your customers?

20.  What words do you want your business to be associated with? What lingo would you use?

21.  What role do you see social media playing in your business?

22.  In photos, what do you enjoy? What do you dislike?

23.  In video, what do you enjoy? What do you dislike?

24.  On a social profile, what do you enjoy? What do you dislike?

25.  On a website, what do you enjoy? What do you dislike?

26.  In a logo, what do you enjoy? What do you dislike?

Aidan’s Recommendations

After working through those questions, Aidan will share what he’s identified of the following:

• Your business’ greatest strengths

• Your business’ greatest weaknesses

• Your business’ biggest opportunities

 Your Business Roadmap

After working through the entire process, we’ll lay out, very plainly, a roadmap that your business can then implement (with or without Aidan) based on the following criteria:

1. Here is the ideal customer you should be trying to attract:

2. Here are the emotions / words you want associated with your business:

3.  Your logo, business name, and all branding should accomplish the following:

4.  Your website should highlight these key aspects (in order):

5.  Your photography strategy should be focused on:

6.  Your video strategy should be focused on:

7.  Your social media strategy should be focused on:

 Preparation

If you opt not to work through any of this ahead of time (that is ok!), below are the bare-minimum things I ask you have ready before our meeting:

1.  Know your products that sell the best (even if just a general idea)

2.  Jot down commonalities between your current or past customers (age, gender, interests, salary, lifestyle)

3.  Be able to name 5 different competitors (if not directly in your service area, close by): Names, websites, social handles

4.  Have a handful (3-5) similar businesses that you really love and would be honoured to be compared to

Fill-out Form

Use the form below to begin answering some of these questions before our actual meeting. This will allow Aidan to do some research ahead of time which will significantly shorten the length of our call (though it will, in no way, lessen the value of it)