Small Business Brand Audit

Without this, you waste your money marketing your business

If you’ve never picked a target,
you’ll never be able to hit it.

So, why do a Brand Audit?

If you simply think putting up a few social media posts, or building a pretty website, is going to earn you clients, you’re about to be sorely mistaken (and $5,000 poorer).

If you understand your business deeply, your position in the market, your customer & their motivations, and exactly what it is you hope to accomplish through marketing your business (working with Aidan), then we get ahead of your competitors + set ourselves up for success.

4 Key Areas of a Brand Audit

Company Data

  • Current state of your business

  • Growth goals

  • Current marketing efforts

Competitor Analysis

  • Local / direct competitors

  • Other companies currently succeeding

  • Identifying flaws in their approach

Customer Persona

  • Digging into who buys from you & why

  • Demographics of your ideal client

  • Reverse-engineering how to appeal to them

Competitive Edge

  • Articulating what you do better or differently than anyone else

  • Naming a target for your business to hit

  • Developing an action plan to get us there

The Process

Through a guided meeting with Aidan, we’ll work our way through approximately 50 different questions that form the bedrock of our marketing efforts.

Can you tell me about your competitors?

Do you know what your business’ biggest weaknesses are?

Do you know what you need to do to succeed?